Did you know: Dennis has lived in the Treasure Valley for 46 years.

Dennis L. Johnson,
President & CEO, United Heritage Insurance

What is the first thing you would show a visitor to the Treasure Valley?

First impressions are lasting impressions. When visitors arrive at the Boise Airport, and it is their first time in Idaho, I drive them straight to the Downtown Boise core. The number of cranes towering over large structures that are being built, along with the existing skyline and Capitol building, showcase a clean, vibrant and growing urban center. Capitol Boulevard, from the train station to the Statehouse, makes that statement. Driving west on the Connector, I take them to Meridian and Eagle Road. The newness and excitement of the businesses and development along Eagle Road from I-84 to downtown Eagle represents rapid, planned, quality new development and the excitement of the growth in this valley. Visitors often comment they had no idea of the vibrancy and growth, or the new and clean infrastructure that exists here.

What is your company’s philosophy on the importance of community?

All of our companies were founded in their communities by farmers for farmers. As our companies have grown, they continue to reflect our understanding of relationships and the connection between our companies and the communities in which they thrive. We believe that we have a corporate responsibility to support business development and the social fabric of our communities. We strive to be visible partners in helping our communities thrive and grow for our mutual benefit.

What makes the Treasure Valley a great place to live?

The people of the Treasure Valley are some of the friendliest and most genuine people in the world. Their openness to newcomers and willingness to give of their resources to support so many well-deserving causes are second to none. This is a sharing community, and that makes it a great place to live.

What is the biggest challenge or opportunity for our community in 2016?

Growth presents challenges, but also opportunities. The challenges will be pressures on our infrastructure, from schools to roads and bridges to support the rapid growth. Likewise, this presents opportunities for business development at an unprecedented level heretofore unseen in this valley.

What is the Treasure Valley’s best-kept secret?

In a word, “climate.”  We have great weather – 300 days of sun a year.  Great people –  that creates an exceptional social and business climate.  Great schools and infrastructure – for a climate conducive to raising families.

How has the Treasure Valley changed since you’ve lived here?

My family moved to Nampa in 1970 when I was 16 years old, a town of 15,000 at the edge of the desert. Today, the Treasure Valley is comprised of interconnected and thriving communities with business and recreational opportunities that know no bounds. I remember when we moved here, my brother and I asked each other, “Why would anyone want to move here?” Now, I ask myself, “Why would anyone ever move away from here?”

Who is someone local who has influenced you?

Great business entrepreneurs have come from the Treasure Valley. I am inspired by the likes of Harry Morrison, Joe Albertson, Harold Thomas and Steve Appleton. All are great entrepreneurs of the past. I am equally inspired by the terrific business people represented by Together Treasure Valley and the future opportunities they will bring to Southwest Idaho.

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