Did you know: John has lived here all his life, “just a small town boy from Homedale,” he says.

John Jackson, CEO,
Jacksons Food Stores

What is the first thing you would show a visitor to the Treasure Valley?

I would take them on a drive to Downtown, hoping to see fly fishermen in the Boise River en route. We would walk the Downtown area so they could feel the energy and great vibe our beautiful little city has. Saying “hello” to friends we would come across, demonstrating the friendly nature and level of usage our Downtown community enjoys. Maybe a quick tour of the Capitol to meet our friends there. We have the most accessible and best listeners of any state government. Out-of-towners seem to want to see the blue turf, so a tour of the bustling Boise State campus may be in order. I would take a walk along the Greenbelt and be sure to point out the gorgeous mountains that frame our city, finishing off with a beverage at a sidewalk café.

What makes the Treasure Valley a great place to live?

It’s a great place to live because it has a friendly, small town feel but offers a wide variety of activities all within a close proximity. It boasts outdoor recreation all four seasons. A high quality of life can be found in the Treasure Valley with great job and educational opportunities.

What is the biggest challenge or opportunity for our community in 2016?

Financially speaking, funding and managing the inevitable growth we have coming our way, especially deferred maintenance relative to the bridges, roads and other infrastructure. With respect to policy, we need to try and maintain the attributes we currently enjoy: safe neighborhoods, low overall crime rate, reasonable service levels for transportation, a clean environment and little blight. Our opportunities are terrific. Throughout the world, we are seeing people move from rural areas to the city because of logistics, more efficient use of land, less transportation needed, better health care facilities, the list goes on and on. It may be a surprising fact, but people live longer in cities as they are a beneficiary of those efficiencies. Idaho is a rural state for sure, and that provides many benefits and choices of where one wants to live, thankfully. Long term, however, the Treasure Valley will benefit from the fundamental efficiencies of a metro platform.

Anything else you’d like to highlight about how your company supports the Treasure Valley?

As a company, we believe very strongly in supporting the communities that support us. We have donated millions and millions of dollars to our local communities. Our priorities are education, hospitals and underprivileged children, to name a few.

Click here for more information about Jacksons.

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