Did you know: Moya has lived in the Treasure Valley for almost 8 years.

Moya Dolsby, Executive Director,
Idaho Wine Commission

What is the first thing you would show a visitor to the Treasure Valley?

The very first thing I do is take visitors to Downtown Boise and the seasonal farmers markets. Then we go out to a meal at a local restaurant that features Idaho products and order Idaho wine. Visiting a local winery is next on the list, considering there are 34 within an hour drive.

What makes the Treasure Valley a great place to live?

It’s all about your friends, family and your dog. No one cares about your brand of shoes or what purse you are carrying. Idaho doesn’t have the “who are you and what can you do for me” mentality. It is very friendly. You can walk down the street, smile at someone walking by and start a conversation with a complete stranger. That doesn’t happen everywhere you go.

What is the biggest challenge or opportunity for our community in 2016?

Teaching people Idaho’s wine country is in their own backyard, creating exceptional wine that is nationally recognized and having a positive economic impact on our state.

What lasting impression do you hope the community will have of Together Treasure Valley?

I hope they remember the unity of all these diverse businesses.

Why did you choose to get involved in Together Treasure Valley?

Because it is new, exciting and it hasn’t been done before. I welcome the opportunity to make people aware of what the wine industry is doing while working with great people in the community. I am excited to learn from the current leaders in our community.

How has the Treasure Valley changed since you’ve lived here?

The awareness of local products has changed a lot since 2008. People are asking for local products, making retailers excited to provide them. I am no longer begging restaurants to carry Idaho wine. Consumers are asking for it.

What is the Treasure Valley’s best-kept secret?

The Idaho Wine Industry! We have a thriving wine industry making exceptional wine and bringing significant economic impact to our state.

What is your company’s philosophy on the importance of community?

Community is everything to the wine industry. We are constantly relying on each other to propel the industry forward by working together, being nice and asking people to drink and eat local.

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