Did you know: Rebecca enjoys taking out-of-town guests on a bike tour of the Boise Greenbelt.

Rebecca Hupp, Airport Director
Boise Airport

What is the first thing you would show a visitor to the Treasure Valley?

There are so many great venues in Boise and the Treasure Valley. When guests come to town I have a variety of hot spots depending upon the time of year and their interests. When it’s warmer out, I enjoy taking guests on a bike tour of the Boise Greenbelt, it showcases the city’s extensive public park system, and you can’t beat the view of the Boise River. I like to finish summer days by taking guests to the Shakespeare Festival. In the fall, I encourage guests to visit over Labor Day weekend so they have the opportunity to attend the Boise Hot Air Balloon Festival, which is one of my family’s favorite events. In the winter I take them to the Hot Springs at Idaho City and to Bogus Basin. Now that JUMP is open, that is an interesting place to visit in any season.

What is your company’s philosophy on the importance of community?

The Boise Airport is actually a department of the City of Boise, so we are driven by the city’s vision of “Making Boise the Most Livable City in the Country.” To achieve this, we focus on creating lasting environments, cultivating innovative enterprises and highlighting our vibrant communities. We do these things by implementing sustainable initiatives to reduce the airport’s electricity and water usage and reducing our carbon footprint. We encourage economic development and growth of our many tenants, which include SkyWest Airlines, Western Aircraft, Jackson Jet Center and The Idaho National Guard. We ensure the airport reflects the uniqueness of Boise by showcasing local venues in our concession program and creating a sense of place in the terminal by showcasing art and culture, the library and information on local attractions and assets.

What makes the Treasure Valley a great place to live?

For me, it’s not just one thing, but rather a combination of things that makes the City of Boise a great place to live. Most importantly, Boise is an incredibly safe city. I love that my children play outside in our neighborhood and that we can run and bike to several local parks. The fact that I don’t have to spend hours commuting means I have more time to do the things that are important to me. Which leads to the next thing I love about Boise: There is a lot to do! The park system, the zoo, the trails, the library, sporting events, concerts, plays — Boise has it all within easy reach.

What is the biggest challenge or opportunity for our community in 2016?

Our biggest challenge is also our biggest opportunity. The fact that the Boise region is a great place to live is no longer a secret. The Treasure Valley is growing, and how we manage and plan for that growth will significantly impact the future of the region. The development that is occurring in the Valley right now is unprecedented.

What is the Treasure Valley’s best-kept secret?

I think it might be the Boise library. There is a general sense that, as online books grow, there is less need for libraries, and that couldn’t be further from the truth. We are so fortunate to have a robust library system that is so much more than a collection of books. Our libraries offer an amazing selection of electronic books, magazines, music and movies that can be downloaded to your personal devices. The library also offers a variety of classes, Comic Con, a semi-annual book sale and even 3D printing. My boys like to attend the Pokémon group — who knew?

Why did you choose to get involved in Together Treasure Valley?

While the Boise Airport is part of the City of Boise, it is truly a regional asset. Being involved in Together Treasure Valley allows us to reach our broader audience and work with our business partners across the Valley.

How has the Treasure Valley changed since you’ve lived here?

Even in the short four years that I have lived in Boise, I have seen significant changes. It is clear that Boise is growing. When you look at the skyline of Downtown you can’t help but notice the addition of the Zions Bank Building, JUMP, the transit center, Clearwater Analytics building, the expansion of Boise Centre, construction of three new hotels and additional downtown housing under construction. At the airport we have changed significantly as well. We have added a new parking garage extension, opened a new Air Traffic Control Tower and rejuvenated our concessions program to more closely reflect our community. Our airline partners have added flight frequencies and five new nonstop destinations.

Click here for more information about the Boise Airport.

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