The Treasure Valley has long been a choice of change for many people. The pace of life and the many outdoor and recreational opportunities that abound are a common reason. But also consider the low crime rate, safe and vibrant downtowns, good educational choices, job growth and a reasonable cost of living. The Treasure Valley offers positive elements of change in many of these areas that continue to attract people and businesses.
The kids playing marbles near the fountain at The Grove Plaza in Downtown Boise. Every time I walk by that piece, it brings back childhood memories on a playground with my own bag of marbles ready to play.
Jim Collins has several good books, but “Good to Great” is a favorite. It prompts us to think in terms of long-term and sustainable practices, both personally and professionally, that help us achieve our goals. Nothing replaces hard work, persistence and integrity but a mindset for making lasting changes for improvement is necessary.
If we could go back 25 years, maybe 40 years, and better anticipate the growth the Treasure Valley has today, I believe our transportation infrastructure would have been planned more efficiently.
Our family loves that the Treasure Valley has four distinct seasons. During the winter we are a skiing/riding family and love our time on the slopes of Idaho ski resorts.
The core of our business has been built in the Treasure Valley, and we serve the customers and communities where we live. Our communities are special and provide a way of life that we feel strongly about. We want to continue to support and shape our communities for future generations to enjoy this great Treasure Valley like we do.
Remembering who we are and what our communities stand for is very important. The Treasure Valley continues to be successful because of initiatives like Together Treasure Valley which remind us to build a fantastic future for our communities that maintains the culture and experience we have come to appreciate.
Supporting the arts and art culture in the Treasure Valley has been evident, and people appreciate the recognition and funding that Together Treasure Valley has provided to local artists./span>
Vista Avenue is often the first street visitors / guests drive down when they arrive via the Boise Airport. Having meaningful artwork on display as they enter our community is a great first impression of who we are.
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