Did you know: Dr. Kustra has lived in the Treasure Valley for 13 years.

Lyle Pearson
Travis Brandenburgh, COO / General Manager

What’s your favorite piece of public art and where in the world is it?

Chicago’s “Cloud Gate” sculpture in Millennium Park.

What’s your go-to book to give a friend?

“The 21 Irrefutable Laws of Leadership” by John C. Maxwell.

What is the one thing about the Treasure Valley you would never change?

The people. I know of no other place where the people are so genuine, friendly and outgoing.

One of our area’s treasures is the outdoors. What’s your favorite thing to do here?

We love to go driving through the mountains and camping. The crisp air and beautiful scenery are breathtaking.

What makes the Treasure Valley a treasure?

The combination of great people, beautiful scenery and a never-ending supply of activities to engage in make this area amazing.

What “hidden gems” have you discovered living here?

The Flicks Theatre in Downtown Boise is really fantastic.

What energizes your business team to work together to support the community?

Our team genuinely LOVES living here, and when you love something this much, you certainly want to do all that you can to support and preserve it.

Name one local business leader you most admire, and tell us why.

Being new here, my exposure has been fairly limited. However, it is almost impossible to hear the words “business leader” and “Boise” and not instantly think of J.R. Simplot. Few people anywhere leave that big of a mark on their local community.

Together Treasure Valley had about 100 requests to place the 50 benches we bought for the area. Did that reaction surprise you, and where are you looking most forward to seeing the benches?

That does not surprise me at all. This is a community that certainly thrives on the outdoor lifestyle, so a desire for benches to support that makes perfect sense.

Click here for more information about Lyle Pearson.

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